Friday, 26 July 2013

Kinship Recruiting

Kinship recruiting can be an absolute pain in the Carn Dum (that's Elvish cockney for bum). I have seen some truly excellent kinship adverts while venturing across Middle-Earth, but unfortunately I have walked into some regional channels with dreadful attempts at finding new recruits. It is therefore only fair that I use some examples now to give you an idea of what NOT to use when recruiting. Or, Eru forbid, I should use one of your examples in a future article!

Giiiirl I am fabulous.

Example one:

"We are ..... and we are recruiting all levels, races and classes into our kinship. Please send a tell to join!"

No imagination, no creative flair, no originality and certainly nothing that stands out. It's not even your bread and butter. It's your "can't-believe-it's-not-butter" and stale, brown bread. Do not use this! Ever!

Example two:

"..... is recruiting today. We are a rank X kinship offering regular instances, a social environment, kinship house, and fun. Send a tell to Arragoorrn to join!"

It makes my skin crawl. Almost any relatively decent kin will have some sort of regular timetable. Will have instances, a kinship house and, of course, a social atmosphere. You have to razzle dazzle your audience. Tickle their fancy. Use your sense of humour to cause a giggle - you'll get people's attention and will be recognised for having the ability to make others laugh.

Example three:

"If you join ..... today, we will give you 500s! Come to the Boar Fountain to join and receive your gold after joining."

This actually happened about two years ago. I was in a well established kinship, and some left for a few minutes so they could get their gold and then sneakily return to our kin. This "kinleader" was bribing others to join. Thankfully it never happened again, but just a warning - it's not worth the humiliation.

Sneakingses my precious!

How to improve:

This is something I created when recruiting a fortnight ago. It's simple, but gets the attention you need.

"Do you fall off cliffs because your warsteed hates you? Have you done hundreds of OE runs, and still cannot get that shiny new item? If you are unlucky, then why not get even unluckier and join us? Send a tell to join Stormborn!"

and another...

"Are you grinding for hours to get your elusive gold item, but would rather your kin gave you them for free? Are you bored of playing with n00bs and want to join some hardcore, elite players? Do you want help power levelling? Well, that's not us. But we're recruiting anyway. Send me a tell to join Stormborn!"

If you have read any great kinship ads, or would like your kinship featured in a future article - comment here or send me a tell in game!

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